How to Use Social Media to Your Advantage When Looking for a Job

When you’re looking for a job, social media can either be a help or a hindrance, depending on how you approach it. If you want to use it to increase your odds of securing an amazing opportunity, then there are certain steps you’ll need to take. Here’s a look at how to use social media to your advantage when you’re looking for a job.

Get on LinkedIn

Generally speaking, LinkedIn is the quintessential platform for professionals. With your profile, you can highlight far more than what fits on a resume. Plus, you can showcase yourself as a thought leader, engage with other professionals, and interact with major brands.

Ideally, you want to take your time when setting up your LinkedIn profile. Make sure your photo reflects well on you as a professional. Create a captivating headline that features career-related keywords and draws in hiring managers. Review everything to correct any spelling or grammar errors. Highlight some of your best achievements.

The goal is to create something beyond what you can do with a resume. By doing so, your LinkedIn profile becomes a critical supplement or even the basis for a powerful job application.

Don’t (Publicly) Overshare

Oversharing on social media can come back to haunt you if the information is viewable by hiring managers. While you may want to use a platform to keep friends and family updated on your life, make sure those accounts are set to private. Otherwise, remove any posts containing the information you wouldn’t want an employer to see.

Precisely what you should remove can vary depending on your situation. However, if the content is considered questionable or controversial, it should likely go. Similarly, anything that could make you a target for discrimination is best removed.

Stay Respectful

How you act on social media matters. If a hiring manager sees you making rude comments to others or creating negative, hateful, or aggressive posts, they’ll likely wonder if you’d act similarly in their workplace. Additionally, they’ll worry that your attitude would reflect negatively on the company if you were hired. As a result, they’ll likely pass you by instead.

Review your profiles, posts, and comments to make sure that nothing hurts your reputation. Along with negative and rude comments or posts, delete anything featuring profane language. That decreases your odds of making a poor impression, which matters during a job search.

Don’t Discuss Proprietary Information

While it’s normal to want to highlight your work achievements, posting proprietary or sensitive company information publicly can hurt your career. First, it may violate a policy at your current workplace or, potentially, could leave you open to litigation. Second, other employers will wonder if you’ll be so forward with details they’d like to keep private, leading them to focus on other candidates.

If you do want to discuss accomplishments, keep the details suitably vague if there’s anything proprietary or sensitive in nature. That shows professional discretion and may actually help you move forward in your career.


If you’d like to find out more about using social media to look for a job, the staff at The Squires Group can help. Contact us today.



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