Key Recruiting Trends to Watch in 2024

With 2024 on the horizon, employers are preparing to meet their hiring goals for the upcoming year. A critical component of success is understanding how various trends will impact recruitment. By knowing about emerging patterns, companies can adapt their processes and expectations to align with the current landscape. If you want to ensure hiring success in 2024, here are some key recruiting trends to watch during the upcoming year.

The Market Remains in Flux

Throughout recent years, economic and labor market uncertainty has played a big role in the overall landscape. In 2024, that trend is likely to continue, as there are many unknowns, and even experts disagree on how the labor market and economy may change.

Still, companies can hire successfully even during periods of uncertainty. Talent is available, but a wider variety of sourcing methods could become necessary. Additionally, leveraging flexible hiring options through staffing firms could become essential, as that ensures companies can maintain workforce agility.

Company Culture and Branding Become Increasingly Relevant

In the wake of the pandemic, candidate preferences regarding their employers changed dramatically. While some of their expectations are reverting, finding employers with exceptional cultures remains a top priority. Job seekers factor in an organization’s employer brand to a greater degree today than in years past. As a result, augmenting and showcasing a welcoming, supportive culture that promotes diversity, equity, and inclusion is essential to hiring success.

Greater Emphasis on the Employee Experience

Similar to the point above, professionals value an excellent employee experience to a greater degree than they have previously. They want employers that help them achieve their professional goals, support work-life balance, and otherwise show that they value their workers as people.

Many companies are focusing on the employee experience as a means of attracting and retaining talent. While finding the right candidates is a critical first step, gathering feedback from the company’s current workforce to help improve the environment is also essential. It allows them to discover insights that lead to meaningful changes, which produces better results.

Updates to HR Tech Stack

Technology evolves continuously, and many companies are looking to leverage advances to improve their HR tech stack. Usually, this involves switching out lackluster or antiquated solutions for more robust alternatives, particularly those that feature advanced capabilities like artificial intelligence (AI) or provide mechanisms for automating processes.

More On-Site Requirements

While many professionals prefer highly flexible work arrangements that include telecommuting or remote work options, companies are shifting away from these paradigms. Roles are more commonly featuring hybrid or on-site requirements, effectively making reporting to a physical workplace mandatory.

For employers, this trend can create opportunities. Offering remote roles in a landscape where fewer are available can make attracting top talent simpler. At a minimum, the changing model means requiring on-site time is becoming less problematic, as candidates are learning that purely remote arrangements are significantly less common now than they were during and immediately after the pandemic.


Ultimately, understanding recruiting trends helps employers prepare for the year ahead. If you need a hiring partner to increase your access to talent or streamline your recruitment process, The Squires Group wants to hear from you. Contact us today.


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