In many cases, candidates underestimate the power of a well-written cover letter when they’re applying for new jobs. Some job seekers may believe they’re unnecessary, while others may do the bare minimum when creating one. In either case, not writing an exceptional cover letter means missing out on an opportunity.
Often, candidates who apply to a position have similar experience levels, skillsets, and credentials. Additionally, resumes are inherently limiting, so there may be few chances to separate yourself from the pack.
With a cover letter, you get a chance to highlight points that don’t fit on your resume or answer key questions. Additionally, you can let your personality shine through, positioning yourself as a more intriguing candidate.
Often, creating a well-written cover letter isn’t as challenging as one would expect. If you want to stand out, here are some tips.
Don’t Rehash Your Resume
A cover letter shouldn’t merely be a retelling of the information contained in your resume. That approach is inherently redundant, so it may not help you separate yourself from the pack.
Instead, it’s better to highlight details you can’t fit into your resume. Focus on two or three must-have skills and provide relevant examples that showcase critical capabilities beyond what would fit on your resume.
Additionally, answer any questions the hiring manager might have about your application, such as recent gaps, to put the hiring manager’s mind at ease right away. Similarly, if you’re changing careers, discussing your desire to shift into a new role and showcasing your transferable skills in your cover letter can make you look like a stronger candidate.
Quantify the Details and Add Keywords
As with a resume, quantifying the details in your cover letter can help you position yourself as a stronger candidate. Along with providing the hiring manager with critical context about the scope of your capabilities, numbers stand out visually. Since they draw the eye, they can encourage the hiring manager to review crucial details they may otherwise overlook.
Additionally, it’s wise to incorporate keywords you find in the job description. First, many cover letters are subjected to automated screening, and those technologies typically seek out specific terms to determine if a job seeker is a match. Once your cover letter is in the hands of the hiring manager, they may initially skim it looking for keywords. As a result, having the same phrases in your cover letter works in your favor.
Showcase Your Personality
While it’s undeniably best to put your best foot forward, don’t alter your approach to a degree where it no longer fits you as an individual. Conveying your own personality – in a professional context – in your cover letter can separate you from other applicants. Plus, it can help the hiring manager determine if you’re a potential match for the company’s culture, which can benefit you.
Ultimately, your cover letter is a critical opportunity, so it’s wise to use the tips above to your advantage. If you’d like to know more, the team at The Squires Group wants to hear from you. Contact us today.
