5 Ways Social Media Can Help Your Career

Social media can do more than help you stay connected with family and friends or remain entertained; it can boost your career. However, you need to use it the correct way, ensuring you make a strong, positive impression that can give you access to more opportunities.

If you’re not sure how to begin, here’s a look at five ways social media can help your career.

  1. Having a Professional Digital Presence

Today, many hiring managers expect candidates to have some level of digital presence. When a job seeker doesn’t, hiring managers may consider that peculiar and not always in a good way.

With social media, it’s easy to curate a professional digital presence. You simply create a career-oriented profile on a platform that aligns with your needs and industry, ensuring hiring managers can learn more about you when the need arises.


  1. Showcasing Expertise

Social media can be an excellent place to showcase your expertise. You can create written posts that position you as a thought leader, engage in communities where you can offer guidance to others, or post images of creations to highlight your skills.

Ideally, you want to do a mix of creating content and engaging with other industry professionals in a positive manner. That allows you to showcase your expertise in multiple ways, increasing your visibility and potentially boosting your position.


  1. Networking Opportunities

One of the quintessential uses of social media is as a networking tool. With a professional profile in place, you can engage with others in your field. Whether it’s current colleagues and company leaders, thought leaders, or simply professionals you admire, it allows you to build a circle that you can turn to when you need support.

Plus, your network may give you access to job opportunities you can’t tap into elsewhere. Along with inviting you to apply to unadvertised positions, your network may refer you directly, something that could increase your odds of landing an interview.


  1. Monitoring Trends

Social media is a common destination for news and information. If you want to stay on top of industry trends, these platforms can be excellent resources. By following thought leaders, trade publications, and similar accounts, you can find out more about what’s on the horizon.

Learning about trends can benefit your career in several ways. First, if you’re asked about the future of your field during an interview, you’ll be able to offer a relevant response quickly. Second, it can help you determine what skills may provide value tomorrow, giving you a chance to acquire them as demand begins to rise.


  1. Applying for Positions

Some social media platforms allow you to submit your profile in lieu of a traditional resume or application. This can streamline your job search dramatically, making it easier to apply for roles that you find through the platform.

Just make sure that your profile is keyword rich and highlights a range of achievements that are relevant to your target role. By doing so, you’ll look like a stronger candidate.


If you’d like to find out more about how social media can help your career, the staff at The Squires Group can help. Contact us today.


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