Is Developing Your Personal Brand on Your To-Do List This Year? Here Are Some Professional Tips

build your personal brand

In years past, simply having a standout resume was enough for a job search. Today, that isn’t necessarily the case. Instead, you need to develop a stellar personal brand, one that highlights not just what you bring to the table technically but showcases your personality, perspective, and expertise. In many cases, developing your personal brand is as challenging as crafting a fantastic resume.

If you want to make sure that you’re heading in the right direction, here are some professional tips that can help.

Pinpoint What You Want to Feature

When it comes to your personal brand, you need to present a cohesive picture. Usually, that means focusing on specific points, allowing you to curate what you’ll ultimately be known for as your brand gains traction and depth.

In most cases, you want to concentrate on a particular area of expertise that relates to your field or industry. Reflect on your strengths and weaknesses as a starting point. That way, you can determine how you stand out from others in your profession, giving you an area to focus on that may help you separate yourself from the pack.

Know Your Audience

With a personal brand, your goal shouldn’t be to connect with the masses. Instead, you’re trying to reach specific types of people. It could be higher-ups at an employer of choice, recruiters who can take your career to the next level, thought leaders in your industry, potential mentors, or a wealth of other individuals.

Consider who you want to reach with your brand. That way, you can figure out how to best speak to their interests, preferences, and needs. Plus, it may help you determine which platforms are best, ensuring you focus on developing your brand in a way that will reach your audience.

Do Research to Get Inspired

Initially, you may struggle to develop your brand voice. If you’re not sure where to begin, consider doing some research. See how professionals in your field position themselves online. Identify aspects of their brands you like and connect with, as well as points that don’t resonate. Then, use what you learned as inspiration.

The goal isn’t to copy what someone else is doing, as that won’t help you stand out. Instead, it’s to learn more about what strikes a chord with you, giving you insights into your preferences and perspective along the way.

Outline Your Value Proposition

Since your brand can play a big role when it comes to furthering your career, make sure to outline a clear value proposition that you can showcase. Let people know what you bring to the table – including your education, experience, and skills – as well as give them insights into your personality and perspective. That way, those who explore your profiles know why they should care about what you have to say and what you’d have to offer if hired.

Ultimately, each of the tips above can help you cultivate your personal brand.

If you’d like to learn more about how you can set yourself apart from other candidates, the team at The Squires Group can help. Contact us today.


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